Nissan joined hands with international drifting legend Terry Grant to bring Performance Drive Program to India in the sports car segment using iconic Nissan 370Z at the Madras Motor Sports Club Race Track here as part of the 14th JK Tyre National Racing Championship. The innovative experiential marketing program meant to tap the growing potential of sports cars in India is planned to bring the affluent segments to the world’s most affordable sports car.
The Nissan 370Z, which symbolizes the ultimate sports car for enthusiasts and zealots around the world, demonstrated a stunning performance of drifting act. After performing the act, the drifting legend Mr.Terry Grant also gave hands-on experience to a few potential customers in the cult product Nissan 370Z, known for its maneuverability for drifting and performance driving.
Two drifting sessions conducted by Terry left viewers gasping as he maneuvered the iconic car through the track just on two wheels, and took zig-zag loops across and along the track. This is Guinness Record holder Terry Grant’s second visit to India for a performance show and the first show in India using the iconic 370Z. It is first in a 3-programme series, which Nissan is bringing to India in order to establish performance driving and to nurture local drifting talents.
Drifting was born in the mountains of Japan in 1990s as a driving technique and developed as a motorsport wherein the driver over-steers, causing loss of traction in the rear wheels through turns, while maintaining vehicle control and a high exit speed.
Emerging from the 370Z after the performance, Mr Terry Grant said, “Racing tracks are the best place for a person to experience the capabilities of any Sports car and test its performance which cannot be tested completely in normal roads. Nissan 370Z is a smart choice for customers considering its high performance as compared to other competitors, and yet affordable.”
