Nissan India sales increase 328 per cent in April 2014

Nissan quadrupled its domestic sales in India by registering a growth of 328 per cent in April 2014, compared to the same period last year. The Japanese manufacturer sold 5,301 vehicles last month compared to 1,239 units in April 2013.

Mr. Kenichiro Yomura, President, Nissan Group, India said, “We are witnessing an encouraging growth in our sales. We ended FY-13 on a high and have begun the new financial year with a healthy 328 per cent year-on-year growth for the month of April. Our focus is to continue this trend going forward.”

Since reintroducing the brand last month, Nissan’s budget brand, Datsun, has been returning promising sales numbers. The brand’s only product in India, the GO hatchback, managed to generate more than half of the total sales volumes for Nissan. While the Micra continues to sell in decent numbers, the Terrano SUV has turned out to be a successful product.

Mr Yomura had recently revealed that Nissan will revamp its Indian lineup by introducing three cars in this year, in a bid to drive up its sales figures. It will be introducing the Sunny facelift in the middle of the year, the Datsun GO Plus MPV in the third quarter while the Evalia facelift will bow in by the end of this year. The excise cut announced in the Interim Budget brought some respite for Nissan, though it remains to be seen whether they will be able to carry this momentum in the post-election period