Update: Nissan Micra is launched now!
Nissan Motor India Private Ltd (NMIPL) on Wednesday announced its product offensive with the commercial launch of its first ‘Made-in-India’ compact hatchback – the new Nissan ‘Micra’ in New Delhi. The Nationwide sales for the all-new Nissan Micra, which is been built on Nissan’s versatile ‘V’ platform would commence from July 15, 2010. Mr. Kiminobu Tokuyama, M.D. & CEO, NMIPL, Mr. G M Singh, Vice Chairman & MD, Hover Automotive India and Mr. Abhijeet Pandit, V.P –Sales, Marketing & After Sales, Hover Automotive India (HAI) along with dealers, trade partners and other key officials attended the event.
Nissan Micra has a rich legacy of 28 years and has established its credential by winning many awards. The all new Nissan Micra has been fine-tuned to meet the different tastes and needs of customers in both developed markets and emerging markets like India. Designed and tested in Japan and manufactured locally in India, Nissan Micra is a global car that will also be sold in other markets such as Europe, Middle East, and Africa among other countries.
This 4th Generation Nissan Micra model is born out of the need to simplify the city chaos and enrich the urban driving experience. It is a reliable, stylish, safe and eco-friendly car for people who enjoy everyday driving.
In India, Nissan Micra will be available in three standard variants of XE (Entry), XL (Mid) and XV (Top). Available in two interior colour schemes: black and griege (only XV), the Nissan Micra will be introduced in a range of six colours; Sunlight Orange, Brick Red, Pacific Blue, Storm White, Blade Silver and Onyx Black. The Nissan Micra is priced competitively in its segment providing a complete package of features, performance, drivability and comfort. The ex-showroom Mumbai prices (including Octroi) for Nissan Micra are INR 4,13,000 for XE (entry), INR 4,88,280 for XL (mid) and INR 5,49,952 for XV (top) variants respectively.
Additionally, in a competitive move, Nissan has adopted a uniform pricing policy across the country to offer a fair and equitable benefit to customers all over India. Thus, the ex-showroom prices will be uniform across pan India except for states/cities where differential VAT, entry tax, Octroi and other local taxes applicable would be levied extra.
Speaking on the occasion Mr. Kiminobu Tokuyama, M.D. & CEO, Nissan Motor India said, “We begin our product offensive in India with the launch of the Micra and the Indian customers can look forward to a long and fruitful association with our product and services. We expect Micra with its latent advantage and its unique features to do well in the Indian market and carve a niche of its own compared to other competitive models in this segment.â€
Announcing the sales and marketing strategy for the new Micra, Mr. Abhijeet Pandit, Vice President –Sales, Marketing & After Sales, Hover Automotive India, said, “The launch of Nissan Micra marks the beginning of a serious foray at the mass market by Nissan in India. We are overwhelmed with the response the pre-order bookings have generated so far through our dealerships prior to the launch. We have received over 2000 bookings, which have well exceeded our expectations. This is a very encouraging sign and goes to show the customers faith in good quality products. To ensure good after sales service across the nation, we are planning to increase our dealer networks at a rapid pace. We will be having 20 dealers operational across India by July 2010, which will be more than 30 by the end of this fiscal year. We have also partnered with major banking institutions to provide easy financing and loans disbursement schemes through our dealerships for our retail customers“, added Mr. Pandit.
Read our review of the car. We also have some detailed pictures of the car. Check them out!
