Nissan Motor India Private Ltd. started their journey of entering the Indian Markets. Their first locally made car, Nissan Micra, would be launched in the country soon. With Nissan stepping into the Indian car market, they would definitely need someone with a good fan following. They did find the perfect candidate in Bollywood Actor, Ranbir Kapoor. Bagging a contract of three years Ranbir would be endorsing the products and services of Nissan in India.
Commenting on Ranbirs induction into the Nissan family Kiminobu Tokuyama, MD & CEO, NMIPL, said that Ranbir was an extremely talented actor and he has proved his talent in the industry. He thus compares the performance of the Nissan company in the same light. He went on to say that, “With the launch of the new Nissan Micra next month, Nissan will begin an exciting journey in India aiming to provide Indian customers with a full range of products and services. We are confident that Ranbir would act as a perfect catalyst to communicate our brand attributes and also enthrall the Indian customers bringing them alive through his persona and charm.â€
Ranbir too had his share of the say and he said that he had always admired cars like the Nissan GTR and the Nissan 370Z. He said that the Micra was a class apart and he looked forward to his collaboration with Nissan. The Nissan Micra is to hit the Indian roads by mid July 2010. Nissan seems to know what would charm the Indian crowd, men and women alike.
