- The product offensive will see new global products arriving in India beginning with the Kicks.
- The brand image of Nissan and Datsun will be enhanced along with increasing the sales and service network in the country.
- The Alliance will reduce the number of manufacturing platforms to just four by 2022.
- Nissan will focus on three factors – people, process, and product.
Nissan India today announced their new aggressive strategy in India. The Japanese carmaker plans to overhaul their presence in the country with its new optimistic plans. This new strategy includes launching new products, expanding the dealership network, strengthening its brand image and optimising the manufacturing and development facilities in India.
The carmaker announced a new product offensive in the country which could see Nissan’s international products making their way to India. This would also include electric vehicles like the Leaf arriving in India in coming years. Nissan wants to reinforce its premium mainstream brand appeal with its revamped SUV line-up. This will be kick-started with the Kicks which will soon be launched in India. The brand enhancement for Datsun and Nissan in the country is also a top priority at the moment. Meanwhile, advance mobility services with connected technologies are also part of the new strategy, says Nissan.
The Japanese carmaker plans to double the sales and service touch points and dealership network in the next three years. The Nissan design centre in Chennai will be enhanced further to meet the newer demands in India. The carmaker’s first Global Digital Hub in Kerala will work upon digital mobility solutions. Nissan also plans to improve customer satisfaction and expand access to the products and services through digitisation and e-commerce.
Nissan’s new aggressive expansion will be driven by a three-part plan focused on people, processes and product. The current employees will be given better opportunities within the company and the workforce will be trained to meet the increasing demands.
The number of platforms used for the entire global product portfolio will be reduced to just four by 2022. Nissan is part of the ‘Alliance’ which includes Renault and Mitsubishi. The nine million cars produced globally under the Alliance will make use of these four new platforms. The Indian expansion plan also includes hiring of 1,000 engineers at RNTBCI (Renault Nissan Technology and Business Centre) to strengthen the Alliance’s R&D in India
Peyman Kargar, senior vice president of Nissan Motor, commenting on the new bullish plans, said, “Nissan is committed to India and has built the foundations to succeed. Our strategy will strengthen both our brands for our customers across India. The Nissan brand will bring the best of global Nissan products and technology to our customers in India, starting with the Kicks. For Datsun, we aim to offer compelling products across segments offering value, connectivity and Japanese engineering.”
