NAVTEQ, the global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, announced today that it has expanded its rich Points of Interest (POI) content portfolio with a new product from Lonely Planet. This content enables NAVTEQ customers to provide recommendations about where to stay, eat or spend their time to consumers using navigation systems that rely on the NAVTEQ map of India.
Available throughout the country, the Lonely Planet for NAVTEQ: Travel Guide product includes Points of Interest in popular categories such as restaurants, hotels, nightlife and tourist attractions. Whether it’s for in-car navigation or pedestrian applications, this rich content will help save consumers valuable time while providing relevant information.
Tarun Harnathka, Director of India Map and content products for NAVTEQ, said that their research with regards to the India revealed that 88% of Indians use their navigation systems more frequently when informational sources are included on the device. Lonely Planet content is precisely matched to the NAVTEQ map, enabling end-users to navigate to their desired destinations. NAVTEQ also leverages integration-friendly formats and innovative location referencing which speeds integration into customer applications. Additionally, NAVTEQ’s ongoing relationship with Lonely Planet allows updates to be accurately reflected in the product.
“Location-aware devices enable us to create a new class of intelligent travel guides,†said Chris Boden, Lonely Planet's Global Director of Emerging Platforms. “Lonely Planet for NAVTEQ presents our trusted content in the form of location-based guides that will enable people to explore India in a whole new way.â€
Available in 78 countries, NAVTEQ maps undergo rigorous quality testing and verification to deliver highly accurate end-user experiences for GPS-navigation and fleet management. Visual content products such as 3D Landmarks, 2D City Models and Junction Views support end-users’ sense of orientation in unfamiliar places or when facing upcoming complex maneuvers. Now with this software in hand, the going just seems to be getting better.
