My Eco Energy has launched Indizel, a non-petroleum based fuel that can replace the petroleum-based diesel. To be retailed at a price of Rs 2 below the petroleum based diesel, Indizel claims to be India’s first EURO 6 compliant fuel. My Eco Energy is expected to launch Indizel for public consumption by September.
In terms of the standards, it adheres to the EN590 EURO6 norms or the BIS IS-1460 BS-VI norms and is certified for retail usage in the Indian market. Santosh Verma, co-founder, My Eco Energy, says “Indizel is a preferred fuel as it is made from biodegradable products and should contribute towards solving some of today’s most pressing environmental concerns. It offers better fuel efficiency, a smoother ride and lower engine maintenance thanks to its cleaner roots.”
Indizel, is a substitute to the regular diesel offered by the state-run petroleum enterprises and private players like Reliance and Shell. It will require absolutely no modifications to the existing diesel engines. Since the sulphur content is less than 10ppm as against 550ppm of petroleum diesel, the exhaust gases are claimed to be significantly less harmful.
The company plans to expand to 4,000 outlets in the next two to three years and expects to gain 5 to 10 per cent of the market share in diesel. To start with, Indizel will be shipped from Malaysia. But setting up a manufacturing unit in India is on the cards as well.
