Mitsubishi has announced that the latest edition of the Heart-in-Mouth off-road rally will be held in Pune. Lead by ace rally driver Mr Hiroshi Masuoka, the rally will be an off-road challenge conducted in a Mitsubishi Pajero Sport and will take place at Paud Road in Kothrud, Pune, on February 14.
Mr Masuoka is a veteran rally driver with two Dakar rally victories and other Baja championships under his belt and he had successfully completed the Pikes Peak Challenge with Mitsubishi, last year. At the event, Mr Masuoka will be driving the Pajero Sport on both tarmac and off-road tracks display the prowess of the SUV. Mitsubishi owners will also get a chance to accompany him in the SUV and get a first-hand experience of the drive.
Speaking about the event, Mr Hiroshi Masuoka said, “As a rally driver, I know how much difference a vehicle can make, whether in a race or in everyday driving. For me, a drive in the Pajero has always been an adrenaline shot. I invite the more adventurous among you to join me in a short drive in the new Pajero Sport, but then if your heart leaps in to your mouth, don’t blame me.”
2014 has been a tough year for Mitsubishi, as the company had to halt production in the middle of the year, due to problems at its factory in Kolkata. Now though, things seem to be back on track as the sales figures of the company have been increasing gradually. With customer interaction programs like the Heart-in-Mouth rally, the company aims to improve its relations with the existing customers as well as promote the brand.
