Mini opens dealership in Hyderabad

Mini, the iconic British small car brand, has opened its third Indian dealership in Hyderabad recently. It is Mini’s first showroom in South India and is likely to be followed by dealerships in Chennai and Bengaluru soon. The company hopes to have around eight dealerships across the country by the end of 2014.    

The  Mini KUN dealership is located opposite R.T.A Khairtabad and will have on display all the models that BMW-owned marquee currently sells in the sub-continent. The showroom will also have the MINI Lounge, MINI Lifestyle Collection and MINI Accessories on display.

Commenting on the development, Philipp von Sahr, President, BMW Group India said, “There is no other more exciting car brand in the world as MINI. With the launch of KUN Exclusive in the historic city of Hyderabad, we are happy to accelerate MINI’s momentum in India. MINI has established itself as a unique brand, associated with tradition and irresistible charm. With MINI, it is possible to build upon its heritage while at the same time, the brand is so youthful and contemporary that customers soon become part of a vivacious, unique MINI community.”  

Launched at the 2012 Auto Expo for the Indian market, Mini currently imports its cars in the CBU form and has said that it will not setup a local assembly plant as there is not enough sales to justify such a large investment.