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The BMW Group today introduced MINI as a premium small car brand in India. The MINI (MINI Cooper and MINI Cooper S), MINI Cooper Convertible and MINI Cooper S Countryman are launched in India and can be ordered as CBU (completely built-up) units.
In 2012, MINI India will establish three exclusive outlets in the Indian market: Deutsche Motoren and Bird Automotive in Delhi (National Capital Region) and Infinity Cars in Mumbai.
Dr. Andreas Schaaf, President, BMW Group India said, “Around the world, MINI has become a byword in the premium small car segment for expressive design, premium quality and unmistakable driving fun. MINI?s innovative profile has enabled the brand to win over a trend-conscious and quality-oriented target group. With the launch of MINI, the BMW Group debuts in the premium small car segment in India. In the start-up phase, BMW Group's main focus will be to concentrate on successfully establishing the MINI brand in India. At a later stage, the BMW Group will focus on further development of dealer network and higher sales volumes.”
The MINI (MINI Cooper and MINI Cooper S), MINI Cooper Convertible and MINI Cooper S Countryman will be available in six-speed automatic transmission with powerful and efficient petrol engines.
The ex-showroom prices of the new MINI cars in India are as follows –
MINI Cooper: 24,90,000
MINI Cooper S: 27,90,000
MINI Cooper Convertible: 29,99,000
MINI Cooper S Countryman: 31,99,000
