MG announces campaign for India-bound ZS EV

MG has announced a new ad campaign for its upcoming ZS EV ahead of its launch in India. This car will be MGs second vehicle for India and will have British actor Benedict Cumberbatch as its brand ambassador. 

In an official statement, the automaker has said that the campaign has been titled #ChangeWhatYouCan. It is a call-to-arms for Indians to drive positive societal change and champion environmental conservation through EV adoption. Revolving around the concepts of green mobility and societal change, the campaign’s title encapsulates its core proposition: making personal changes that contribute to a large-scale transformation. Benedict’s powerful narration stresses the need for a change in existing mindsets and how, one person at a time, these little changes can create a powerful impact on society.

The ZS EV is expected to be launched in India later this year and will take on the Hyundai Kona EV.