Mercedes-Benz today launched its new Pre-Owned car brand, ‘Mercedes-Benz Certified’ in India. The launch of the new brand was celebrated by the simultaneous inauguration of 12 new ‘Mercedes-Benz Certified’ outlets across India.
The new brand will provide the pre-owned car customers an experience equivalent to a new car purchase. It will be offering class leading facilities, infrastructure, hassle-free documentation, tailor-made financing options, exciting warranty and service packages.
Specified for the Indian market, it has been planned keeping in mind that Mercedes-Benz has witnessed 39 per cent growth from Jan-Sept. Customers will get easy access to the pre-owned cars. The new warranty offerings, a new website, iPad sales software, and specially trained staff of over 100 consultants will be at the service of customers. ‘Mercedes-Benz Certified’ also offers finance options from Daimler Financial Services, at very attractive rates to make it conveninent for buyers.
Simultaneously launched today, the 12 new ‘Mercedes-Benz Certified’ outlets are: Shaman Wheels, Auto Hangar (Mumbai), Sundaram Motors, Akshaya Motors , (Bangalore), B.U. Bhandari (Pune), Panjab Motors (Mohali), T&T Motors (West Delhi), T&T Motors (Mathura Road), Joshi Autozone (Chandigarh), Rajasree Motors (Cochin), Transcar (Chennai), Adishwar Motors (Hyderabad). Of these Shaman Wheels, Auto Hangar and Sundaram Motors are stand-alone outlets while the other outlets are shopin-shops, where an exclusive showroom and display within the existing facility provides the best customer experience with ‘Mercedes-Benz Certified’. These shop-in-shop outlets will also be upgraded into standalone facilities for ‘Mercedes-Benz Certified’ when required, based on the business volumes.
The cars enlisted under ‘Mercedes-Benz Certified’ will be selected based on quality checks by trained Mercedes-Benz staff and will follow stringent global standards. Pre-owned cars will have to fulfil certain criteria: the age of the Mercedes-Benz car will need to be less than five years, should have run less than 100,000 kilometres, have no accident history and should not have more than two owners. The car will then be available for sale to customers under a manufacturer-backed warranty of one year or 20,000 kms. Non- Mercedes-Benz cars will be sold without warranty.
Mercedes-Benz with this move, have become the first premium luxury carmaker to have a dedicated brand for its used cars. This becomes an important tool for the brand as it helps them bring into their fold those customers who cannot afford their new cars.
