Mercedes-Benz India has reinforced its numero uno position in the Indian luxury car market space and in May 2010 further increased the gap with its closest competitor. Buoyed by a string of new launches in the S-Class, E-Class, C-Class as well as the SUV category represented by the M-Class and GL-Class, Mercedes has now gained clear leadership in its segment.
Managing Director and CEO of Mercedes-Benz Dr. Wilfried Aulbur attributed this success to aggressive product marketing strategy and focus upon the end customer: “In 2010 we revisited every product line enhanced engines, enriched our offerings and further reinforced value proposition of our products. Our exciting product portfolio was backed-up by the broadest and deepest luxury car network spanning 56 touch points and 26 cities while the Fascination of our Brand was carried forth through the Driving Experience programs, 15 city MercedesTrophy Golf tournament, Manish Arora collection “Inspired by Mercedes†and exotic Mercedes drives. Such initiatives have helped us work ever closer with our customers, understand their needs and serve them better. While volume is important, we continue to focus upon strong profitable growth and customer delight.â€
Customers in the premium luxury segment have high acceptance of new trends- be it in design, styling or technologies. Debashish Mitra, Director of Sales and Marketing elaborated: “A case in point is the C 200CGI Avantgarde: within two weeks of launch, we sold about 150 units. The class-leading technology, dynamic styling and value proposition has clearly found its niche among the target segment which explain the high success rate of the product. We will continue to maintain the excitement in the marketplace in the rest of 2010…†commented Debashish indicating the shape of things to come.
