Mercedes launches Me connect services and e-commerce platform in India

Mercedes-Benz has expanded its digital initiatives for the Indian market by launching the Me connect services as an e-commerce platform.

Me connect
The Me connect app and Me adapter will be rolled out in a phased manner and offer connected car technology for owners of the three-pointed star.
This roll out will take place in three phases with the launch of the adapter on 15 November. It is priced at Rs 5000 (introductory) and for those buying a car this year, it will be free. It is available for existing customers who own Mercedes-Benz models made between 2007 and 2018. Phase two will see the launch of a company fitted e-sim based cloud connectivity solution while phase 3 will see the introduction of the MBUX smart interface for India.

e-commerce platform
Mercedes-Benz is excited to launch the new e-commerce portal www.shop.mercedes-benz.co.in, which will have new cars as well as certified cars, and collection items for online booking. Mercedes-Benz India gets into agreement with Roadster Inc. a US based e-commerce platform for bringing in online sales solutions for Mercedes-Benz cars in India. Mercedes-Benz India will become one of the few auto companies in India to have an e-commerce solution from collection items, used cars and new cars in India. While the Mercedes-Benz India certified cars and collection items are available immediately from 1 October 2019; the dealership certified cars and dealership new cars will be available starting December, 2019 and January, 2020 respectively.     
As a part of the initiatives, the automaker has guaranteed protection of customer data and has stressed on the importance of transparency and the responsible handling of data. The customers themselves decide at any time, which services they want to use and which data they want to share.

Martin Schwenk, Managing Director, Mercedes-Benz India, “As the luxury car market leader, we know the pulse of our customers and always want to take the experience with our brand to the next level. With the advent of digitization the customer needs across the country are rapidly changing, and we are already taking key steps towards creating a luxury customer experience to stay ahead of the curve. Today’s customers want to experience the brand anytime and anywhere - online and offline.  We have created numerous channels, products and services to further focus on the ease of interaction for our customers. These novel initiatives promises our customers a seamless communication with the brand resulting in a convenient yet enjoyable luxury car ownership experience, irrespective of time or geographical location. That’s the future of luxury cars in India and we are more than prepared to excite our customers with our offerings.”