Mercedes-Benz India announced the roll-out of the ‘Star Fascination Fest 2010’ in Mumbai. This event saw the unveiling of the distinctive 'Inspired by Mercedes' collection by the ace designer Manish Arora. Debashis Mitra, Director Sales & Marketing, Mercedes-Benz India Pvt Ltd. said, "Mercedes-showrooms have been designed with the whole family in mind. The objective is to engage people with the innovations and stories that have shaped automotive history and ignite young people’s passion for the future."
He also went on to say that, "At the same time, the premium segment is a statement of the lifestyle of the customers and Mercedes-Benz showrooms across the country reflect this approach of the brand. Our dealerships offer an experience far beyond car-ownership. They are a lifestyle statement complete with gaming consoles, designer accessories, high-end café, interactive virtual experience zones and drives total brand experience."
