Mercedes-Benz India has started a new customer engagement program called Luxe Drive. Its aim is to provide a luxurious experience to customers across the nation. Chandigarh was the first India city to get this program.
This program includes showcasing of expertise and performance of Mercedes sedans and SUVs. The German manufacturer also imported an off-road parcour structure especially for the SUV and self-drive experience. The entire range will be showcased, including some of the AMG models. Other than this, there will be a special zone where customers can choose their favourite merchandise. After Chandigarh, the Luxe Drive program will travel to Gurgaon, Jaipur and Surat in the first phase. Later the German manufacturer will also go to other Tier II and Tier III cities.
“Mercedes-Benz pursues the philosophy of ‘Live the Best’, where we aim to provide our patrons with an unparalleled brand experience. In enhancing this unique modern luxury experience and create an innovative engagement platform, we are introducing ‘Luxe Drive’ which is a unique drive experience blending adrenaline with gourmet and haute couture. One of its kind customer engagements like Luxe Drive, reiterates that we Mercedes-Benz is on the right path to create fascination and delight for its existing as well as potential customers, especially in the emerging tier II and III markets, which are the future growth drivers," said Eberhard Kern, managing director & CEO, Mercedes-Benz India.
