Mercedes-Benz India announced the start of the 'Star Fascination Fest 2010' in Pune. This event saw the unveiling of the distinctive "Inspired by Mercedes" collection by the fashion designer Manish Arora. The new Fascination Line for Mercedes-Benz was a tribute to the brand’s style, sophistication and elegance. The ensemble would retail clothes and accessories from the new 'Inspired by Mercedes' collection. Priced between Rs 3,500 and Rs 5,000, these exclusive products designed by Manish Arora shall be retailed across Mercedes-Benz dealerships & Manish Arora outlets.
"Mercedes-showrooms have been designed with the whole family in mind. The objective is to engage people with the innovations and stories that have shaped automotive history and ignite young people’s passion for the future. At the same time, the premium segment is a statement of the lifestyle of the customers and Mercedes-Benz showrooms across the country reflect this approach of the brand. Our dealerships offer an experience far beyond car-ownership. They are a lifestyle statement complete with gaming consoles, designer accessories, high-end café, interactive virtual experience zones and drives total brand experience." Mr. Suhas Kadlaskar, Director - Corporate Affairs, Human Resource & IT, Mercedes-Benz India.
The Star Fascination Fest 2010 stems out of Mercedes-Benz' strong lifestyle appeal. Visitors at the Mercedes-Benz dealerships will enter an experiential and interactive world that immerses them in the passion, heritage, values and innovation of the Mercedes-Benz brand.
