Mercedes-Benz India opens a new dealership in Madurai

Mercedes-Benz has inaugurated a new dealership in Madurai, Tamil Nadu. This facility is the 68th dealership in our country, also the highest number by any luxury car manufacturer in India.

Sundaram Motors showroom is located at South Veli Street, Madurai and has been built with an investment of Rs 3 crore. The dealership expands to over 10,000 sq. ft. and is the fourth outlet of Mercedes-Benz in Tamil Nadu. Through its superior state of art facilities, the showroom promises to provide unparalleled services to patrons and the offer the exclusive ‘Mercedes-Benz experience’ to its consumers.

Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, “Mercedes-Benz India has successfully pursued its ‘Year of Excellence’ strategy in 2014 and the inauguration of this 14th outlet this year is a testament of this success. We have launched 10 products this year and also further extended our presence across India and the results are showcased through our growth. We look to end the year on a high and look to take the momentum to the next year.

“Sundaram Motors has been associated with the brand for over a decade and are committed to the brand’s pledge of creating unparalleled luxury experience for our discerning customers. In our endeavour to reach closer to our customers both in metros as well in tier II and III cities, our dealer partners play a very important role, by investing in facilities like these. We are confident that Sundaram Motors will create more value for our ever increasing customer base in Madurai and adjoining markets.”

Mercedes-Benz India has been committed to the Indian market and inauguration of new dealerships across the country underlines this commitment. As part of its qualitative network expansion strategy to reach out to new markets and customers, the manufacturer now has 68 outlets in 37 cities across India. They are creating a benchmark in modern luxury across markets and extending the luxury automotive experience to the growing customer base in emerging markets.