Mercedes-Benz India opens a new dealership in Ahmedabad

Mercedes-Benz has inaugurated a new dealership in Ahmedabad, Gujarat. The manufacturer now has 85 outlets in 40 cities across India, by far, the highest number by any luxury carmaker in India.

Called Emerald Motors, the new 3S dealership is located at C.G. Road at Plot No. 4, Shanti Sadan Society, near Parimal Cross Road. Spread across an area of 34,600 sq.ft., the facility offers sales, spares and after-sales services all under one roof. The showroom can display 11 cars at a time and also has an exclusive 'S' lounge. The workshop spreads out to 21,500 sq.ft. and boasts of 18 bays for maintenance and repairs and has a capacity to service 16 cars per day.

Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “Western India is an important market for us as we have witnessed substantial demand coming from this region. With the inauguration of this second 3S luxury dealership in Ahmedabad, we will be able to further strengthen our foothold in Gujarat and capitalize on the growing demand for luxury automobiles. This is our 8th outlet in this prosperous state and reiterates the market’s significance for Mercedes-Benz India and underlines our relentless ‘Go to customer’ strategy.

“We are glad to have found a trusted partner in Emerald Motors that understands our brand philosophy and has invested in this luxurious venture. Their rich automobile expertise and market experience in the state makes them the ideal partner for Mercedes-Benz. Emerald Motors will be our fourth dealership launch for 2016 and it is a privilege to connect with our elite customers in the ‘business city’ of Ahmedabad."

According to the company's research, there is a growing customer base in Gujarat and adjoining markets. These comprise of upwardly mobile prosperous individuals who have a taste for luxury and want their vehicles to suit their lifestyle. The new dealership will be pivotal in catering to the increasing demand of Mercedes-Benz cars in this key market.