Mercedes-Benz India formally inaugurated its state-of-the art new dealership in Madhya Pradesh - Benchmark Cars Indore -located at Devas Naka, Indore. This new 3S(Sales, Services & Spares) dealership was inaugurated by Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India and Mr. Sanjay Thakker, Chairman & Managing Director, Benchmark Cars Indore.
Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India commented: “With the inauguration of the new dealership in Indore, we are on track with our ‘Go to the customer’ strategy and are confident of giving our esteemed customers a premium vehicle ownership experience. The inauguration of the new showroom further deepens our commitment to the market and also to our discerning customers of Madhya Pradesh”.
Created over a span of six months, the 3S facility of Benchmark Cars Indore is spread over a total area of 20,000 sq. ft including the well structured showroom and the workshop. Strategically located in the industrial hub of Indore at Ring Road, Devas Naka, the new dealership has been established with an investment of Rs. 50 million (5 Crores). The new facility has been created in a manner to offer an exciting ‘Mercedes-Benz experience’ for the customers; this includes a Drive-in valet service, exclusive customer lounge with Cafe Mercedes along with the full range of Mercedes-Benz cars on display.