Mercedes-Benz inaugurates Safe Roads initiative

Mercedes-Benz and its group of companies Mercedes-Benz  India (MBIL), Daimler India Commercial Vehicles (DICV), Mercedes-Benz Research and Development India (MBRDI) and Daimler Financial Services India (DFS) inaugurated their Safe Roads initiative at a function in New Delhi.
On Indian roads, approximately 140,000 people die every year in road accidents, largely caused due to ignorance of safety norms and rules. Safe Roads was hence conceptualised by Mercedes-Benz, in an effort to reduce this startling fatality rate on Indian roads, by creating more awareness on road safety. Mercedes-Benz is convinced that such initiatives can begin an era of road safety awareness that supports a new culture of road safety for Indians
Safe Roads is a road show that spreads the message of road safety through physical demonstration, visual aids and research reports. The physical demonstration will be undertaken with the use of exhibits that have been brought from Germany providing a real life experience of safety measures that can potentially save lives during road accidents.

Some of these exhibits include:
A. The Belt-Slide: An exhibit enables visitors to experience the impact of seat belts in a simulated crash environment at low speed.
B. Airbags
C. Body in White (BiW) passenger car exhibit highlights some of the core elements of a car structure which have high tensile strength that can absorb most of the energy during a crash and minimize passenger car intrusions.
D. Alcohol goggles on display also provide a unique experience. Wearing these special types of glasses simulates the common ‘walk-the-line’ activity which causes loss of balance and delayed reaction times.
E. Experimental Safety vehicle which showcases a glimpse  of future of safety. The ESF illustrates trailblazing innovations in the field of safety like PRE-SAFE, Braking Bag, and Interactive Vehicle Communication some of which have already found their introduction into current products.

This initiative was flagged off by Jochen Feese, head of accident research, sensor functions and pedestrian protection, Mercedes-Benz Cars, in the presence of Eberhard Kern, MD and CEO, MBIL, Erich Nesselhauf, MD and CEO, DICV and Manu Saale, MD and CEO, MBRDI. The event took place at Pragati Maidan in the capital and will continue its tour across the country.