Mercedes-Benz inaugurates centre of excellence at Pune Plant

Mercedes-Benz India has inaugurated a state-of-the-art ‘Centre of Excellence’ located within their production facility in Pune. The centre was inaugurated by Matthias Lührs, Chairman of the Board of Management, Mercedes-Benz India and Vice-President-Global Sales, Mercedes-Benz and Eberhard Kern, Managing Director and CEO, Mercedes-Benz India.

The Centre of Excellence has been created to allow customisation of vehicles like the E63 AMG, C63AMG, SLS AMG, SLK 55AMG, SLK-Class and the CLS-Class. The company has created what it calls the ‘iConfigurator’ which allows the customers to preview the entire range of Mercedes-Benz and AMG car portfolio digitally and experience the look and feel of the exterior paints, upholstery and alloy wheels.

Further customers can personalise the car according to their choice of leather, colour of stitches and pedals too. As a part of the activities in the centre, Mercedes-Benz’s is also offering a driving experience of  its SUV range on the company’s off-road track located within the premises. The Centre of Excellence boasts of a complete luxury atmosphere with segmented wall panels and integrated elements on the wall panels including brochures, latest accessories display and audio visual display fixed into wall panels.

The centre has also been fitted with a dedicated helipad to facilitate customers who want to fly-in and fly-out, providing them the highest level of convenience and ease in purchasing their desired specialty car.

Commenting on the inauguration of the Centre, Eberhard Kern said, “Our customers love to experience our brand closely and personalise it with their style. At Mercedes-Benz we are driven by passion and it has been our untiring endeavour to create newer benchmark in modern luxury for our customers.”

Customisation is a feature that seems to go down well with the Indian market. Its main rival BMW recently began offering its M Performance accessories for its vehicles in the Indian market.