With 898,425 vehicles delivered to customers in the first six months of 2015, Mercedes-Benz recorded the highest half-year sales figures in the company’s history. Mercedes says its global sales success is due to the high demand for SUVs and the C-Class sedan and estate models.
In Europe, the brand set new sales records both for June and for the first half of the year. In the first six months of 2015, sales rose by 11.2 per cent to 392,528 units. As for its home market, strong growth was recorded in Germany, where sales increased to 26,800 units in June (+16.5 per cent).
Meanwhile, demand remained high in the NAFTA region: 189,375 units sold in the USA, Canada and Mexico in the first half of the year (+10.1 per cent).
The Asia-Pacific region also benefited from strong sales growth in China, Japan, and South Korea in June. All in all, sales increased by 37.3 per cent to 54,778 units in this region. With 38.5 per cent, growth in China was even higher (32,507 units). Unit sales rose by 53.5 per cent in Japan and by 33.8 per cent in South Korea.
Mercedes-Benz India, in particular, has had a strong 2015 up till now. The brand has sold 6,659 units in the period January to June 2015 as compared to 4,717 units in the corresponding period last year. Recording a growth of 41 per cent, this is an all-time high for the German automaker and is quite close to their total sales of 7,138 units for 2012. Like in the global markets, the major contributors to the growth were the SUV range whose sales grew by 100 per cent in the first six months of this year. The other significant contributor to the numbers was their range of sedans which grew by 40 per cent. Also adding to the numbers were the AMG branded vehicles.
