Mercedes-Benz India Limited (MBIL) has announced that it has achieved its sales target for the year 2012. During the period January to December 2012, the German automaker sold 7138 units as wholesale (no of units sold by MBIL to its dealer partners).
Mercedes-Benz has also said that it pursued a new expansion strategy which has resulted in the opening of six new touch points in Tier II & III cities. Mercedes-Benz India now is present in 31 cities with 72 touch points and has the densest network among all luxury car manufacturers in India.
In terms of individual models, the German carmaker has tasted success with the new M-Class which was launched in May 2012 and is currently booked out till May of this year. It has also seen success with new B-Class which is also booked out till February.
Commenting on the development, Eberhard Kern, MD and CEO, Mercedes-Benz India said, "Our sales performance has been overall in line with expectations. At the same time we have managed to retain our profitability and premium in 2012. 2013 will be an exciting year for us and we will continue to delight our customers through an array of fascinating products, engagements and experiences."
Meanwhile, Brand Equity's ‘Most Exciting Brands’ study has placed Mercedes-Benz as the number one auto brand in India. The company has also been ranked number nine in the list of most exciting brand in India across all categories.
Brand Equity's "Most exciting Brands" is a new annual research property from Brand Equity and Nielsen. It speaks directly to the youth to discover brands that capture their imagination and attention.
