Mercedes-Benz A-Class gets over 400 bookings just 10 days after launch

Mercedes-Benz has announced that the A-Class has received over 400 confirmed bookings as on June 10th, 2013; which is less than 2 weeks after the national launch. This is the highest popularity that any Mercedes-Benz car has enjoyed in the decade and a half long history in India. 

The A-Class hatchback was launched in India for an introductory price of Rs 21.93 lakh (ex-showroom Mumbai). The car that has been launched here is the A 180 variant and is available with both petrol and diesel engines. The third generation A-Class was launched globally last year and is based on the German automaker MFA (Modular Front Wheel drive Architecture) platform and is the second vehicle in the range after the B-Class tourer.

Commenting on the milestone, Eberhard Kern, managing director and CEO, Mercedes-Benz India said, “Already a global sensation, the success of the A-Class in India reiterates Mercedes-Benz’s stand that young India has now come of age and Indians who lead a global lifestyle today, value trendy design, dynamic driving and quality when it comes to their personal mobility preferences. The overwhelming success of the A-Class inspires us to push ahead even more aggressively with our New Generation Cars for the Indian market.”