To tap the growing South Indian luxury car market, Mercedes-Benz today unveiled its array of products to the Kochi car lovers under their theme “Pure Fascinationâ€.
The cars that were on display were the ones launched after January 2010 and for the first time under one roof in Kochi.
The director of Sales and Marketing of Mercedes-Benz India Debashis Mitra said, “So far, we have registered a good start to the year 2010 and February sales have been encouraging. We started the year with the presentation of the SLS AMG at the Auto Expo 2010. In the past eight weeks we continued this product excitement with 10 new product introductions."
"We have reinforced the Mercedes lifestyle quotient with the 10th edition of the Mercedes-Trophy while our association with Manish Arora ensures exciting fashion evenings with his unique couture “Fascination Collection†inspired by Mercedes. We are now present in 25 cities with more than 50 touch points, the largest for any luxury player in India.
A few projects are remaining, e.g., a 12-car display showroom in Hyderabad, a 16-car display showroom in Chennai and a 26-car display brand center in South Delhi. These will be finished within the next few months and will set standards in their segment. We are looking forward to an exciting 2010 and markets like Kochi are the growth engines of the emerging Indian luxury landscape.â€
The portfolio cars on display included the New S-Class (S350 CDI L), the New E-Class (E350 CDI BlueEFFICIENCY & E 250 CDI BLueEFFICENCY), the 2010 M-Class (Sports Edition) as well as the monster SUV the GL-Class.
