Maserati has announced its future plans for production, electrification and autonomous driving technologies. With regards to production, Maserati’s lineup of new and electrified products will be produced at Modena, Cassino and Turin (Mirafiori and Grugliasco).
All of Maserati’s new models will be 100 percent made in Italy and will adopt hybrid and battery electric propulsion systems. An important step for Maserati innovation is the level of Autonomous Driving. The all-new Maserati range including the updated current models, will offer a range of autonomous driving capabilities, starting with Maserati Level 2 enhanced Highway Assist progressing to Level 3 with hands-off offering close to full autonomy, having the ability to maneuver in and out of lanes or bring the vehicle to a safe stop at the side of the road if the driver is unable to take control of the vehicle.
In 2020, Maserati will embark on electrification and the Maserati Ghibli, produced in Turin, will be the first hybrid-electric propulsion for the brand. The first of the new Maserati’s to appear will be a sports car from the brand. It will be produced in the Modena plant, where major production line upgrades are also underway to accommodate its electric powertrain.
Next up will be a new Maserati utility vehicle, set to be built at Cassino. An investment of approximately 800 million euros has been earmarked for the construction of the new production line, scheduled to open at the end of the first quarter of 2020. The first pre-series cars are expected to roll off the line by 2021.
The GranTurismo and GranCabrio will remain part of the brand's roots and these models will herald the full electrification era for Maserati. The new generation GranTurismo and GranCabrio will be produced at the Turin production hub. Production of the new models will complement the line-up of the current Maserati range including the Levante, Quattroporte and Ghibli.
Maserati has also begun construction of a paint shop in Modena, a new feature for the plant. The design of the paint shop will also allow Maserati customers to watch their car being painted. The brand is also developing a new customization program for customers seeking exclusivity. A dedicated customization workshop will be created for the same within the Modena plant.
