Maruti Suzuki introduced its premium car dealership, Nexa way back in July 2015. Since then the automaker has come a long way and has recently inaugurated its 200th Nexa outlet in the country, in Hyderabad. With strong plans to keep the momentum going, the automaker looks forward to having 400 Nexa outlets in the country by 2020.
The Indian automaker has also revealed that the company intends on expanding the numbers to 250 outlets by the end of the current 2016-17 financial year. Since its inception in July 2015, the premium dealership outlet sold over 1,85,000 vehicle units and is now present in 121 cities. Speaking about the Nexa outlets Maruti Suzuki executive director, marketing and sales R S Kalsi said, “Nexa has been fastest rising retail network anywhere in the world. We will continue this momentum... We are focused on network and product expansion."
The Nexa outlets offers unique car buying experience with innovation and pampering the buyers. The premium branding is also helping Maruti Suzuki attract a new category of buyers who had not been considering the brand in the past. With the Nexa outlets, the Indian automaker expects to achieve a sales target of around 2 million units in 2020. Currently, the Ignis, S-Cross and the Baleno hatchback are sold via the Nexa outlets.
Maruti Suzuki currently holds over 47 per cent of market share in the Indian market and with the introduction of new Ignis which is sold via Nexa, the numbers are definitely expected to see a rise. Moreover, the automaker will also be updating and introducing new cars in next two year period thereby increasing its chances for a stronger market share in the country.
