Maruti Suzuki recognizes future entrepreneurs

Maruti Suzuki India Limited, the country’s largest car manufacturer and a pioneer in the field of innovation announced the winner of the WagonR Think Big Challenge2 today. The winning idea of developing a market for “socially and environmentally responsible goods and services” through her online store “Greenandgoodstore.com” by Ms. Aparna Bhatnagar from Jaipur won the title of WagonR Think Big Idea 2011. The only lady finalist takes home a brand new WagonR, a cash prize of Rs. 10 Lakhs and venture seed capital. 

WagonR Think Big Challenge is a platform to nurture ingenious business ideas. Microfinance services to the poor, providing reliable and cost effective electricity, and a communication solution for disabled among many other ideas, surfaced in the competition.

A distinguished panel of judges evaluated the 19 shortlisted quarterfinalists from across 19 cities. These winners from each zone then competed for the title of WagonR Think Big Challenge2. The last lap was held on 26th May 2011 at New Delhi.

Congratulating the winner, Mr. Shashank Srivastava, Chief General Manager, Marketing, Maruti Suzuki India, said “WagonR is a pioneer in the Indian Automobile Sector and has been a car synonymous with the smart leaders. It is one of the largest selling cars in its segment. So it is fitting that through the Maruti Suzuki WagonR Think Big Challenge we are trying to nurture more such future leaders. The WagonR Think Big Challenge offers the masses the perfect platform to showcase their ideas for the world to see.”

The participants are tested for their business ideas, entrepreneurial acumen & mettle to execute a successful business venture. Rigorous mentoring sessions by industry experts were organized at each stage of the contest. This year Maruti Suzuki WagonR Think Big Challenge2 received 18,500 ideas from across the country.