Maruti Suzuki India’s premium retail channel Nexa completes four years in India. Nexa India has 363 outlets across 206 towns and cities in the country. Moreover, the company claims that the Nexa dealership has catered close to 1 million customers in the last four years. Maruti Suzuki further adds that half of its Nexa customers are under 35 years of age and nearly 70 per cent of its total sales have come from first-time buyers.
Speaking on the occasion, Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Limited, said, “We are jubilant about the fourth anniversary of NEXA, and to announce the upcoming release of NEXA Music’s 3rd song. Both these milestones accentuate NEXA’s focus on creation and reinvention. This has been proven by our commitment towards providing the newest technologies to our customers. We thank all our customers for their support towards NEXA and not only inspiring its creation, but also encouraging its growth and diversification into other fields.”
Maruti Suzuki claims to have inaugurated over 250 outlets within two years of its launch and over 350 outlets in four years. The premium retail channel further extended its reach with the launch of Mobile Terminals in June 2019, the first in Haryana and Punjab and the second in Odisha. The two terminals managed to cover 10 cities in 45 days, with over 1000 visits.