Maruti Suzuki launches Nexa premium dealership

Maruti Suzuki has launched its new chain of dealerships – Nexa. These dealerships will sell the company’s upcoming premium models like the soon-to-be launched S-Cross.

As per Maruti Suzuki, nearly 100 Nexa showrooms will be opened across the country over the next six-eight months. Unlike regular Maruti Suzuki showrooms, Nexa showrooms will sell only vehicles that are priced above Rs 8 lakh in the Indian market. In the beginning, the Nexa showrooms will consist of the S-Cross and the Ciaz, which will be followed by the YRA hatchback and the compact SUV. 

“Nexa provides a new experience of hospitality from Maruti Suzuki. Indian market and Indian society are rapidly changing and new segments of customers are emerging. We have to take new initiatives to meet diversifying expectations from our customers. The mission of Nexa is to offer innovative value and direction so that we can adequately respond to the new segments of Indian customers and offer them the experience which they value. While we will of course continue to enhance customer satisfaction in our current network, with Nexa, I am confident Maruti Suzuki will be able to cater to a broader range of customers who value pampering, innovation and a personal touch in their car owning experience," said Kenichi Ayukawa, MD & CEO, Maruti Suzuki.