Maruti Suzuki introduces subscription service in Pune and Hyderabad

-In partnership with Myles Automotive Technologies

Maruti Suzuki has announced the launch of its subscription programme  – Maruti Suzuki  Subscribe for private buyers. The Japanese automaker has tied up with Myles Automotive Technologies to launch  the service as a pilot project in Hyderabad and Pune.

Customers  can choose  to  subscribe for a  new  Swift,Dzire,  Vitara  Brezza and  Ertiga from  Maruti Suzuki  ARENA, and  anew  Baleno,  Ciaz and  XL6  fromNEXA  for  aperiod of 12, 18, 24, 30, 36, 42 and 48 months. Customers will need to pay an all-inclusive  monthly  subscription charge starting  Rs  17600 for the base spec Swift  Lxi  in Pune, and Rs 18350 in Hyderabad (including taxes) with no down payment. Once the subscription tenure is over, the customer can also avail buyback option.

Commenting on the launch, Shashank Srivastava,  executive  directormarketing  and  sales Maruti  Suzuki  India said, “In  the  changedbusiness  dynamics, many customers want  to shift  from  public transport  and  shared mobility  solutions to personal cars.  They want mobility solutions that are easy on pocket and do not involve long-term financial commitments. Maruti Suzuki Subscribe addresses  these  changing needs  of  customers.We are confident that our new offering will introduce many new customers to the brand.  It  willalso  be  embraced by  the  millennial, who  frequently look  at  upgrading to  latest  cars with flexible  tenure  options as  low  as12  months.”