Maruti Suzuki Dzire emerges as the fastest one to sell one lakh units in India

The country’s largest automaker Maruti Suzuki has added a new feather to its cap. This time around, the newly launched Dzire has emerged as the fastest one to sell over one lakh units in India. New features, fresh design and affordable cost of ownership have been the key factors behind the success of the third generation Dzire sedan in India.

The petrol version continues to be powered by a 1.2-litre K-Series engine that generates 83bhp of power and 114Nm of torque, while the diesel version gets a 1.3-litre Multijet engine that generates 75bhp of power and 190Nm of torque. The new Dzire is available in a total of eight variants among which six are also available in AMT options. The company reports indicate that nearly 17 per cent of Dzire customers have opted for the AGS variant between April-September 2017.

In comparison to its predecessor, the new Dzire gets refreshingly new cosmetic upgrades and features. The vehicle gets a face which is similar to that of the Ciaz, all thanks to the chrome inserts around the grille and fog lamp housing. The rear also gets a fresh upgrade with chrome inserts, redesigned tail lamps and LED indicators.

Speaking about Dzire’s success, R S Kalsi, Senior Executive Director (Marketing and Sales) at Maruti Suzuki India said: “Indeed, the Dzire has brought an unprecedented disruption in the automobile market. The new Dzire takes the brand to a whole new level – an authentic sedan designed for the young, aspirational and indulgence seeking Indian customer. Built afresh on the HEARTECT platform, the all-New Dzire continues to fulfil the growing aspirations of young and prosperous India. Committed to redefine the market, brand Dzire has not only expanded our share in the entry sedan segment but also expanded the industry size."