The 10th Maruti Suzuki Desert Storm Rally was flagged off here today amongst much fanfare, excitement and revving engines. The rally is all set to raise the bar of professional motorsports in the country yet again. Ace motorsport enthusiasts will compete in extremely harsh and inhospitable conditions. The tough off road rallying experience brings out the best of man and machine.
Speaking on the occasion, Mr. Shashank Srivastava Chief General Manager (Marketing) said, "We at Maruti Suzuki are committed to nurture and promote motorsport & motorsport enthusiasts in India. The success of Raid-de-Himalayas, Desert Storm Rally and Dakshin Dare which are now country’s most awaited and coveted events in the motorsport calendar of the country, are a true testimony of that. Every year, our effort is to enhance the excitement and thrill of these events. Our core team brings in newer route, adds additional sections and explores new segments to keep the thrills alive."
"Motorsports events are important for us from feedback perspective. These inputs form basis for product improvements," added Mr. Srivastava.
Going beyond the 4-Wheels: adding a new category: This year’s rally would see introduction of a truck category. Four trucks have confirmed participation in the ENDURE category.
