Maruti Suzuki Celebrates Swift's Fifth Birthday

Maruti Suzuki has set a new Guinness Book of World Record by bringing together 342 Swift cars at a ‘car parade’ in Gurgaon. The congregation of such a large number of cars of a single brand has never been attempted before in India. Similar ‘car parades’ were held today simultaneously in Sriperumbudur and Mumbai but the world record was set at Gurgaon. As per the Guinness World Records, the earlier world record for maximum number of cars of a single model was set with 249 cars in New Zealand in October 2005. 

Maruti Suzuki planned the feat to commemorate the Swift’s fifth birthday celebrations. The Swift was launched on May 25, 2005. At Gurgaon’s Leisure Valley Complex, there was a dazzling display of 342 Swift cars. An equally enthusiastic gathering of Swift owners was witnessed at Mumbai’s Bandra-Kurla Complex grounds and at Sriperumbudur Test Tracks, near Chennai.

In each of these three cities, hundreds of Swift owners along with their families joined the unadulterated Sunday morning revelry and interacted with fellow car owners. For participants, Maruti Suzuki had several incentives, including free fuel and free service/accessories coupons for Swift owners.  The accompanying families, meanwhile, had a good time at the several interactive games kiosks at the venue.

Maruti Suzuki Managing Executive Officer (Marketing and Sales) Mayank Pareek said, “ Today’s world record is a testimony to the ever-growing popularity of the Swift. The new record is a victory for all the 4.5 lakh Swift owners.”