Maruti Suzuki aims to sell 60,000 to 80,000 units of the Ciaz annually

Maruti Suzuki aims to sell 60,000 to 80,000 units of the Ciaz annually. This was conveyed to CarWale during the launch of the Maruti Suzuki Ciaz in Mumbai on October 6 by RS Kalsi, executive director marketing and sales. This means the company aims to sell 5,000 to 7,000 cars a month, a number that will be far higher than any of its immediate rivals.  The Ciaz sedan has been priced at Rs 6.99 lakh (Ex-showroom Delhi). The Indo-Japanese automaker’s new C-segment sedan is available with both petrol and diesel engines as well as two gearbox options. 

The Maruti Suzuki Ciaz will be produced in India at MSIL’s Manesar plant and eventually be exported to over 100 countries across parts of Europe and Latin America, Middle-East and Africa. The company says that it has enough capacity to meet local demand as well as export requirements. We believe that if the demand is sufficient, it may kill one of its older and underperforming models to free up space on the production line. 

One of Maruti Suzuki’s aims with the Ciaz is to help it move up the ladder and graduate its image beyond A-segment and B-segment cars. It feels that this is the right time to introduce the car as customers are now looking to move up the chain and are now demanding products on par with global standards, something they feel they can achieve with the Ciaz.

During the launch, many sections of the media questioned Maruti Suzuki on the engines being offered with the Ciaz, in the light that many of its competitors were offering larger and more powerful mills. Kalsi said that they had chosen the engines due to availability and the fact that this combination offered them the best mix of performance and fuel efficiency with the latter being a major demand of the Indian consumer. 

Speaking on the Celerio, he said that there was currently a good demand for the vehicle and that they had moved beyond the 5,000 units per month output for the hatchback and added that there was now an eight week waiting period for the car. The Celerio was the first car to sport an AMT in India and it looks like this option may be offered on Maruti’s other models too.  

He said that the Dzire facelift was currently in the pipeline but refused to give a specific timeline as to  when the car will be launched. The much awaited SX4 S-Cross would be launched in 2015 but once again he did not give a specific date. The company does have any plans for a compact SUV at present but will move into that part of the market if it sees enough demand.   

Maruti Suzuki Ciaz launched in India for Rs 6.99 lakh