Maruti revises Celerio’s prices to Rs 3.76 lakh

Maruti Suzuki introduced us to its latest B-segment hatch, the Celerio, at the Auto Expo 2014. Now, with the automobile manufacturers rejoicing at the excise cut, many have decided to pass on the benefit to the customers. So, the Maruti Celerio which was announced at a price of Rs 3.90 lakh will now sell for Rs 3.76 lakh.

While bookings of the car had begun prior to the launch, after the prices were announced, the numbers shot up phenomenally. The company reports to have had almost 1,000 bookings in a day. 

The new list of prices, all ex-showroom Delhi, stands at: Rs 3.76 lakh for the LXi variant, AMT enabled base LXi and VXi trims which were pegged at Rs 4.29 lakh and Rs 4.59 lakh are now available at Rs 4.14 lakh and Rs 4.43 lakh respectively.

Powering the Celerio is a modern version of the 1.0-litre, 3-cylinder, K10B engine. It churns out 67bhp at 6,000rpm and a torque of 90Nm at 3,500rpm. The company claims a fuel efficiency of 23.1 kmpl. It comes with a five-speed manual transmission but the AMT transmission, the star attraction in this car, does away with the clutch but lets the driver shift gears.

The car with its good looks and added technology has certainly caught the attention of car buyers, much like the Maruti 800 did on its arrival. The first ‘family car maker’ definitely has a winner on its hands and the Celerio has already been spotted on the city roads. This price may make Maruti’s sales figures look better .

However, in an interview to a news channel, the company’s chairman R. C. Bhargava dismissed the rise in demand due to the price cuts. He is quoted to have said, “Conditions today are different. There is no growth... Consumers find the cost of running a car in many cases beyond their means. Over the last 2-3 years, incomes have not gone up as much as fuel prices have gone up.”