- Currently retails six cars in India
- eVX electric vehicle will be sold via Nexa chain
Launched in 2015, the Maruti Nexa chain has completed nine years in India. A release from the automaker said that this premium retail channel was conceptualised to offer customers a global automotive retail experience, characterized by innovative technology, unmatched hospitality, and relentless customer-centricity. Spreading the joy of mobility to over 2.7 million customers, NEXA has emerged as one of the fastest-growing car retail brands in the country. In addition to this, NEXA is also a key growth driver for Maruti Suzuki, accounting for 31.88 per cent of the carmaker’s overall passenger vehicle sales.
Commenting on this occasion, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, noted, “Driven by the philosophy of ‘Create. Inspire’, NEXA is more than just a retail channel for us. It has excelled in spreading the joy of mobility to more than 2.7 million customers. With 498 retail channels across the country, NEXA has been successful in appealing to customers even in non-urban centres, where we are witnessing a growing demand for premium products. Each model in the NEXA portfolio is meticulously designed to resonate with the dynamic lifestyles and preferences of today's discerning consumers who seek vehicles that blend advanced features and technology with reliability. The addition of models such as the Grand Vitara, Fronx, Jimny, and Invicto has further enriched our lineup, providing customers with more choices that offer incredible value for money.”
