Mahindra’s August 2014 sales down by about 7.7 percent

Mahindra & Mahindra, today announced its vehicle sales numbers for August , which stood at 35,175 units. The total passenger vehicles sold were 14,140, in August 2014, as compared to 15,812 units during the same period last year. The passenger vehicle sale is down by about 11.8 per cent, whereas the overall sales (which includes commercial vehicles) is down by 7.7 per cent.

Commenting on the monthly performance, Pravin Shah, Chief Executive, Automotive Division & International Operations (AFS), Mahindra & Mahindra Ltd. said, "In spite of our overall sales remaining flat in August, we continue to be optimistic due to the industry’s enhanced business confidence which is reflected by the manufacturing sector showing signs of revival. We do hope that the government continues to drive the agenda of reforms together with execution which would spur investments. The automotive industry, including us, is hopeful of a better demand leading up to the ensuing festival season.”

Although, the sales are down, the hopes are high at Mahindra as the company braces itself for the launch of the facelifted Scorpio. Earlier this year Mahindra had indicated that they will launch two new products every year beginning 2015. We expect the sales to take a northward march after the launch of the new Scorpio.