Mahindra XUV300 could be the brands biggest seller

Mahindra has revealed their all-new sub-four metre SUV and named it the XUV300, harking on the legacy of the larger XUV500. It gets a swanky feature list and premium styling and marks Mahindra's second foray into the compact SUV market.

The XUV300 has been built on the international-spec Ssangyong Tivoli's monocoque platform. The cheetah-inspired design forms a typical SUV shape, popular amongst the masses. The flared wheel arches, twin barrel headlamps and a high riding stance will be well received. The XUV300 also gets a long features list which has segment firsts like dual-zone climate control and seven airbags. Features like a touchscreen display, push-button start, electric mirrors, height adjustable driving seats et al will be offered on the higher-end trims.

With the new set of engines, the XUV300 offers a modern product in the compact SUV segment, the largest segment for SUVs in India. To be priced above the TUV300, it should offer formidable competition to the Brezza, Nexon and the EcoSport. Mahindra has said it expects the SUV to sell around 8,000 units a month. But, given the potential of the segment, Mahindra's brand equity when it comes to SUVs, and an aggressive price tag, it could easily put the XUV300 in the 10,000 units a month club. This would automatically mean the smaller XUV will beat Mahindra's current best-seller, the Bolero, at the numbers game.