Mahindra to up the ante with three new SUVs by 2016

India’s largest UV manufacturer has clear strategies to improve its hold on the ever growing SUV market. By 2016, M&M intend to add at least three new variants to its arsenal which includes a new value based hatchback, a compact SUV and a stretched out 4 row utility vehicle. The strong collaboration that Mahindra share with its Korean owned brand, Ssangyong will pave way for the onslaught.

2014 will see the launch of the next generation Scorpio with a 140 bhp burner under the hood mated to a six-speed gearbox inherited from its elder sibling, the XUV500, while still remaining true to its value for money philosophy.

Another car to look for will be an entry level hatch that is currently under development with code named C 101. It is expected to start around Rs four lakh, to compete in the entry-level B-Segment. Based on the same platform M&M is also planning a sub 4-meter compact SUV dubbed internally as the S 101. Apart from these products, the company will also look at improving the brand value of Ssangyong in India with models like the Rodius and an all-new SUV codenamed the X 100, which is due in 2015. Moreover, Mahindra will also launch an entry-level version of the XUV500 in the coming weeks to compete with the Renault Duster and soon to launch Ford EcoSport.