Mahindra & Mahindra Ltd. (M&M) announced a unique online contest that would allow one lucky participant to be amongst the first to drive home its much awaited global SUV, the XUV500. the XUV500 will be launched on 29th of September. Any contestant would need to log onto www.mahindraXUV500.com and guess the “PRICE” of the XUV500 as well as answer two simple questions.
If answered accurately, the contestant stands to win Mahindra’s first Global SUV, the XUV500, as the grand prize. Interestingly, each participant can keep coming back to www.mahindraXUV500.com every day to make a fresh entry, which will help significantly improve their chances of winning the Grand Prize. Up for grabs are also 20 tickets to India’s first Formula 1 Race, at the Buddh International Circuit in Greater Noida (scheduled for October 30th 2011), where the Mahindra Scorpio is the Official Intervention Vehicle.
Designed entirely in-house at M&M’s research and development facility at the Mahindra Research Valley in Chennai, the XUV500 will be the country’s first indigenously developed monocoque SUV with the first transverse engine offering from Mahindra. Making the XUV500 truly unique and global is the manner in which it was conceived and designed. In fact, all research & development activities for this global SUV were aligned to global standards of quality, technology, testing norms, regulations & emissions from the very start. The XUV500, thus, is the very epitome of the Mahindra RISE philosophy as its development challenged the limits and conventional thinking, and involved the innovative use of resources.
