After unveiling its entire range of high performance trucks at the Auto Expo 2010 earlier this year, Mahindra Navistar Automotives Ltd on Monday announced the start of production and the price of their first truck offering, the MN 25 which is priced at Rs. 14.99 lakhs (ex-showroom Pune).
Speaking on the occasion, Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra & Mahindra, said “This is a moment of great pride for us as the very first new product rolls out of our Chakan plant. The Chakan plant is one of the most modern plants in India and is said to create new benchmarks in automotive excellence. This plant will also help drive tremendous synergies for Mahindra Navistar with the upcoming vendor park, the common utilities and reduction in capex. We will soon be launching the rest of our HCV range from here as well.â€
Mr. Rakesh Kalra, Managing Director, Mahindra Navistar Automotives Ltd., said, “The launch of MN25 truck is a major step in the direction of making us a full range commercial vehicle player and the first step in materializing our vision to become the most trusted CV brand in India.â€
Mr. Kalra added, “In line with our philosophy of offering value-for-money proposition to our customers, the MN25 is very competitively priced. The high performance MN25 is one of the most powerful, fuel-efficient, rugged and comfortable 25-tonner to be launched in India. Designed and developed in India with technological assistance of Navistar, who have over 175 years of trucking experience, MN25 comes with a world-class cabin which is spacious and ergonomically designed to suit Indian drivers for continuous long hauls. It’s powered by the world-renowned MAXXFORCE® engine which is highly fuel efficient and powerful. So you see we are offering a fantastic truck at a very attractive price.â€
Speaking on the occasion, Mr. Nalin Mehta, Chief Operating Officer, Mahindra Navistar Automotives Ltd., said “Having started the production, we are focused on the sales and service infrastructure and filling the pipelines with our products. We look forward to start of sales in the next 2-3 months.
On the distribution front, Mahindra Navistar is in the process of creating a customer-centric network of exclusive dealerships across the country. Moreover, Mahindra’s already existing network will be deployed for servicing the customer needs.
