Mahindra Navistar Automotives Ltd. inaugurated its new, state-of-the-art dealership in Bengaluru, M/s. 
Trident Automobiles. Speaking on the occasion, Mr. Rakesh Kalra Managing Director, Mahindra Navistar Automotives Ltd., said " This is a moment of great pride for us as this is a first for the Indian CV industry - we have created a world class infrastructure to cater to the growing needs of truck customers. Highly trained staff, well-equipped workshop, prompt spare parts availability, mobile service vans, have all been readied to ensure that our customers get a trouble free and delightful experience when purchasing and driving our trucks."
The new 25 ton truck, MN25 would cost Rs.15.40 lakhs in Bengaluru. Mr. Nalin Mehta, Chief Operating Officer, Mahindra Navistar Automotives Ltd. said , “Our Corporate Identity Programme for uniform dealership identity and experience will ensure that our dealership will be a benchmark for the commercial vehicle industry. The dealership will start selling and servicing the existing range of LCVs and Buses and will also start providing the ‘touch & feel’ and demonstration of the new range of HCVs, starting with the MN25 truck that was launched recently."
With the inauguration of the Bengaluru dealership, Mahindra Navistar has rolled out the process of creating the exclusive network of dealerships on a massive scale. Moreover, Mahindra’s already existing network will be deployed for the after-sales support. Over the next two years, Mahindra Navistar plans to commission over 100 dealerships across the country, thus rapidly expanding their pan India presence.
The company also flagged off the mobile service workshop, yet another first in the Indian trucking industry, with the objective of providing ‘anywhere, anytime’, on-road assistance to customers. Coupled with the multi-lingual, 24x7 call centre branded as ‘NOW’, which is manned by trained service experts, Mahindra Navistar is all set to unleash a new paradigm in customer service in Indian trucking.
The company aims to create a channel which will surpass customer expectations and will help them in making an informed choice. The dealer network aims to set new benchmarks in delivering requisite services and spares to customers in the HCV segment in India.
