The Public Relations Council of India (PRCI) has adjudged the Mahindra Navistar print campaign as the best in the country from among 835 entries in the fray.
The Mahindra Navistar print campaigns with the tagline “OK is no longer Ok†was appluaded by many in the fraternity. Nearly 300 corporate companies were in the fray for the awards.
Mahindra Navistar Automotives Ltd. (MNAL) is a joint venture between Mahindra & Mahindra Ltd. (M&M) and Navistar Inc. USA, North America's largest combined commercial truck, school bus and mid-range diesel engine manufacturer.
The JV would manufacture the entire spectrum of commercial vehicles (including Trucks and Buses) from 4.5 tonne GVW to 49 tonne GVW. The new HCV product range has been engineered to meet Indian requirements with technological expertise from Navistar.
The award winning ads:
