Mahindra launches XUV500 and other models in Kenya

Mahindra & Mahindra introduced a range of vehicles in Kenya yesterday with the unveiling for their flagship SUV, the XUV500, in Nairobi.  The Utility car major is offering the XUV500 SUV, the Scorpio SUV and Pick Up range, the Genio Pick-Up and the Maxximo mini-truck in the African market through a local dealer named, Simba Corporation. Mahindra vehicles will be retailed under the dealership name Xylon Motors, who will also provide complete service facilities along with testing facilities and accessories.

Mahindra has a strategic intent and focus for the African continent where it already has a significant presence in automobiles, IT, tractors and energy. The company’s African footprint extends to Egypt, Algeria, Morocco, Tunisia, Ghana, Nigeria, Sudan and South Africa where it has a JV, Mahindra South Africa. 

“We are delighted to expand our presence in Kenya which is a strategic market for us within the African continent. Our range of utility vehicles and pick ups have carved a distinct niche for themselves in markets across the world including Europe, South Africa, Egypt, South and Central America and Australia and I’m sure Kenya will be no exception.The Mahindra XUV500 is a world class SUV offering an unbeatable combination of aspirational styling, advanced technology and safety features, comfort and convenience and is sure to find favour with customers in Kenya,” said Sanjay Jadhav, Senior General Manager, Exports (Africa & Middle East), Mahindra & Mahindra Ltd.

Mahindra has also been named as the fastest growing automotive brand in the passenger car and Light Commercial Vehicle segment in -South Africa. The company sold 1,563 units in South African market with a record growth of 124 per cent.