Mahindra & Mahindra today introduced its  4X4 off roader the Thar CRDe, in India. The much awaited 4x4 off-roader is being launched in India and is targeted at the offroading enthusiasts, retro look seekers & people wanting to make a unique style statement. We spotted the Thar doing the rounds of the city recently and had written its great on-road presence. (read post here)
The Thar aims to play a significant role in shaping the lifestyle vehicle segment both in urban and rural. Emphasis has been given to the term 'adventure', the Thar which embodies the style of the Mahindra CJ340, the MM 540, the Classic and the Legend, has been brought out to fulfill this very need.
Speaking at the launch Mr. Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra &Mahindra Ltd, said, "Having realized the potential of this emerging segment of offroad enthusiasts and lifestyle seekers, we have launched the Thar in India. The Thar is an extension of our legacy and what Mahindra stands for. Popular amongst generations of off-road enthusiasts, style seekers and even war-veterans, not many vehicles share the same legendary past and iconic status of the Mahindra Thar."
The Thar is a manual 4x4 machine coupled with a powerful CRDe engine 77 kw (105 BHP) & drive by wire technology which is capable of providing it variable speeds and acceleration. Priced at Rs. 5.99 lacs (ex showroom Delhi, BS IV variant), the Thar CRDe engine delivers on power and fuel economy. The cabin can seat seven people, while two rear bench seats can be folded to create a massive luggage area. It is available in a BS IV variant with power steering as a standard fitment, giving it a comfortable drive. The customization options and accessorized vehicles are also available for booking.
The Thar will be launched in Delhi, Chandigarh, Bangalore, Mangalore and Jaipur by end December and the rest of India by January 2011. The Thar is also available with a DI engine as a base variant. The Thar DI will be positioned as a lifestyle vehicle for the rural market with both 2 wheel and 4 wheel drive options. The BS III variant will be priced at Rs 4.47 lacs, ex showroom Jaipur.
