Mahindra and Mahindra will soon start exporting the new KUV100 to neighbouring countries. The latest compact vehicle will be sold in right-hand drive countries like Nepal, Sri Lanka, Bangladesh and South Africa.
The Mahindra KUV100 is produced at the company’s manufacturing plant in Chakan, Pune. The carmaker has invested Rs 1,200 crore in this project, which includes capital expenditure, design and research and development. The car is only the second product from Mahindra's portfolio to have a monocoque chassis and is built with 85 per cent localisation. Only a few components are being imported, which has helped the carmaker to price the car aggressively.
Mahindra is doing every bit to boost the KUV100's sales. They are also offering the car through e-commerce websites. It is offered in both petrol as well as diesel variants, the top-of-the-line trim being fully equipped with all the premium features and safety offerings in the list. It competes with cars in the hatchback and crossover segment and is currently enjoying a good demand in India. The volume of exports will be determined by the demand in other countries when sales start in a couple of months.