As a part of its strategy to extend its presence in the western India, Mahindra has inaugurated an 'all-in-one dealership' in Dahod, Gujarat. The new facility will cater to vehicles sales and service. The facility will also take care of the spares supply in the entire district.
The new dealership, Amber Automobile, is spread over 50,000 sq ft area and houses both- a showroom and service area as well. The entire range of Mahindra vehicles including the passenger cars to the commercial vehicles will be sold and serviced from this dealership. A dedicated sales team who will focus on the satisfaction of customers has been appointed to this 3S (sales, service and spares) dealership.
Pravin Shah, chief executive for automotive sector, Mahindra & Mahindra, said, "The inauguration of Amber Automobiles in Dahod is in line with our expansion strategy for Gujarat which is an important market for us. Going forward, our endeavour is to further expand the dealership and service network in the smaller towns and cities of Gujarat."
Mahindra presently has 22 such dealerships across Gujarat and plans to expand its reach within the state. Mahindra Group has established a firm foothold in India with its facilities reaching far across the length and breadth of the country. The company also comes up with different initiatives from time to time for the benefit of prospective buyers and existing customers. These include check-up camps, motorsport events etc. The company believes that in this way they can keep the customers engaged and delighted.
Source: Business-Standard