Mahindra First Choice Wheels Ltd. (MFCWL), inaugurated its authorised dealership in Lajpat Nagar, New Delhi. The showroom, JKM Auto Pvt. Ltd. was inaugurated by Mr. Rajeev Dubey, President (HR, After-Market & Corporate Services) and Member of the Group Executive Board, Mahindra & Mahindra Ltd.
“I am delighted to inaugurate our newest dealership in Delhi, where Mahindra FirstChoice has already established itself as a leading multi-brand pre-owned car company. The pre-owned car market in Delhi is growing at a rapid rate and has immense scope for growth. With its extensive infrastructure and the array of services it offers to customers, JKM Auto Pvt. Ltd is well poised to tap the potential of this market,†said Mr. Rajeev Dubey.
“Our showroom is spread across 1800 sq. ft. with a parking area of 2,500 sq.ft. and will display a wide variety of cars, catering to a range of budgets. Services offered at JKM Auto will include purchase and sale of pre-owned cars, car finance and insurance, a commitment card which covers both 24X7 road assistance across the country and a conditional warranty on pre-owned cars, accessories and RTO transfer,†said Mr. Pankaj Nagpal, Managing Director, JKM Auto Pvt. Ltd.
The size of the pre-owned car market in Delhi-NCR is approxiately 20,000 cars per annum, implying great potential for companies such as Mahindra FirstChoice Wheels. MFCW’s current dealer strength in North India stands at 11 Dealerships.
Mahindra FirstChoice is a pre-owned car mart and is India’s only organized multi-brand player, with 125 outlets in 80 towns across India. The company plans to expand this number to 300 outlets in the next three years. This implies that customers will soon be able to choose from a range of certified pre-owned cars throughout India, including the metros and tier-2 towns and cities.
Tremendous attention to detail is required to ensure that each pre-owned car meets a high level of quality. Before purchasing the car, a trained engineer thoroughly inspects the vehicle and also sees to it that all papers are in order. After purchase, every car is refurbished and undergoes an extensive 118 point quality check by a trained engineer, as part of the company’s robust certification process. The objective behind the care and diligence exercised is to present the customer with a car in mint condition.
Mahindra FirstChoice also offers 24x7 Road Side Assistance and warranty on certified pre-owned cars. The 
warranty, subject to specific terms and conditions, covers the important parts of the car. The 24x7 Road Side Assistance, subject to specific terms and conditions, assures the certified used car buyer that should the car break-down, he will be provided assistance. This warranty and road side assistance gives tremendous peace of mind to buyers.
Mahindra FirstChoice also has retail finance relationships with major banks and NBFCs in the country. As an industry first, Mahindra FirstChoice has recently partnered with Syndicate Bank to offer consumers finance rates comparable to those for new cars.
Mahindra FirstChoice also has a website – www.mahindrafirstchoice.com – which offers consumers the luxury of buying and selling pre-owned cars from the comfort of their own homes.
